Complete, Not Complicated
A ready-to-drink vegan meal with 30–31 g of plant protein and 27 vitamins and minerals, depending on flavour.
About Us
Vitaminfood exists for one reason: to make eating well the easiest part of your day – for you, and for the planet.
Our Vision
Our vision is simple: a busy day should not make a meal more complicated. Vitaminfood is a ready-to-drink vegan meal in a 500 ml bottle, with 30–31 g of plant protein and 27 vitamins and minerals depending on flavour.
Total Peace of Mind
Vitaminfood is there for the rush moments. When there’s no time to eat well but you refuse to snack or settle for junk food, we offer a meal, ready to eat – an all-in-1 alternative. No planning, no cooking, no compromise. We unburden.
And you stay in control: choose your bundle of 7, 14, 21, 30 or 60 bottles and compose your own mix of flavors.
And because a convenient meal should also taste good, each flavour is designed to make a busy meal moment simple: open the 500 ml bottle and it is ready to drink.
Fast food, reinvented.
Change the World!
The more animal products we eat, the more destructive our impact on the planet. A painful truth – but the truth nonetheless.
Food choices affect people, animals and the planet. That belief is part of why Vitaminfood develops vegan meals.
The planet deserves better. That’s why our meals are intentionally vegan, and why we keep working to make plant-based meal moments easier.
Be brave, defy and change the world.
Our Story
2016
Foundation
Vitaminfood is born in Rotterdam from a simple frustration: eating well shouldn’t be this hard.
2017
First Product
Launch of our first Complete Nutrition shake – a full vegan meal in a bottle.
2023
Product Development
Vitaminfood continues to develop its ready-to-drink vegan meal range.
2024
Expansion
New flavors, powders and The Original Vitaminfood Shaker join the line-up.
Meet Our Founder
Bakir Ikanović
Founder & CEO
Bakir founded Vitaminfood with a simple mission: make a ready-to-drink vegan meal easier to choose during busy days. He saw how the busiest moments can make a planned meal difficult – and decided there had to be a more convenient option.
That answer became Vitaminfood: a ready-to-drink vegan meal designed around taste, nutrition and convenience. The label-verified facts stay clear, so you can see what is in each 500 ml bottle.
Core Values
Intentionally Vegan
Vegan by conviction: made without animal-derived ingredients.
We Unburden
Eating well should be the easiest part of your day. We take the effort out, you keep the nutrition.
Join Our Community
Join the Vitaminfood community and discover a ready-to-drink vegan meal for busy moments. Complete Freedom starts with more flexibility around one meal moment.