Complete, Not Complicated
A full meal with everything your body needs – nothing missing, nothing artificial added.
Vitaminfood
About Us
Vitaminfood exists for one reason: to make eating well the easiest part of your day – for you, and for the planet.
Our Vision
Our vision is simple: good food doesn’t have to be complicated or expensive. It’s just about getting the right vitamins, minerals and nutrients – enough fuel to get through the day. And that’s precisely what we give you: a complete vegan meal with 30g of plant protein and 27 vitamins and minerals, ready whenever you are.
Total Peace of Mind
Vitaminfood is there for the rush moments. When there’s no time to eat well but you refuse to snack or settle for junk food, we offer a meal, ready to eat – an all-in-1 alternative. No planning, no cooking, no compromise. We unburden.
And you stay in control: choose your bundle of 7, 14, 21, 30 or 60 bottles and compose your own mix of flavors.
And because eating well should also taste good, every meal delivers dessert-level flavor and steady energy – no vending-machine crash, just the difference you feel every single day.
Fast food, reinvented.
Change the World!
The more animal products we eat, the more destructive our impact on the planet. A painful truth – but the truth nonetheless.
Our eating habits are the source of a great deal of suffering, especially for animals. Huge quantities of forest are destroyed to feed cattle, while the grains used to fatten cows could nourish everyone in the world. With efficient, plant-based production, food can be made for everyone – that’s how we help fight hunger in the world.
The planet deserves better. That’s why our meals are intentionally vegan. Every time you drink Vitaminfood, you reduce your environmental footprint and contribute to a healthier future for people, animals and our planet.
Be brave, defy and change the world.
Our Story
2016
Foundation
Vitaminfood is born in Rotterdam from a simple frustration: eating well shouldn’t be this hard.
2017
First Product
Launch of our first Complete Nutrition shake – a full vegan meal in a bottle.
2023
10,000+ Customers
Our community passes 10,000 customers who choose complete nutrition without compromise.
2024
Expansion
New flavors, powders and The Original Vitaminfood Shaker join the line-up.
Meet Our Founder
Bakir Ikanović
Founder & CEO
Bakir founded Vitaminfood with a simple but powerful mission: make complete, honest nutrition accessible to everyone. He saw how the busiest moments of the day push people toward junk food and empty snacks – and decided there had to be a better answer.
That answer became Vitaminfood: complete vegan meals that respect your body, your time and the planet. Every product is carefully formulated and tested to meet the highest standards – because convenience should never come at the cost of quality.
Core Values
Intentionally Vegan
100% plant-based by conviction: better for you, for animals and for the planet.
We Unburden
Eating well should be the easiest part of your day. We take the effort out, you keep the nutrition.
Join Our Community
Join more than 10,000 people who choose complete vegan nutrition without compromise. Be brave, defy and change the world – starting with your next meal.